"Everyone has the choice to live life the way they want to."
Towards a society that transcends sexuality and gender barriers
Over the past few years, the environment surrounding Japan has changed dramatically, and consumer needs have become increasingly sophisticated and diverse.
Despite this, gender inequality is deep-rooted in Japan, and the environment surrounding women continues to be left behind.
We at EXIA were started with the desire to create products that could solve women's problems.
The reality is that people often cannot talk about sensitive problems and end up keeping them to themselves.
We listen to these voices and aim to alleviate these concerns in our daily lives, even if only a little.
Femtech means "solving women's health issues," and its scope is broad and diverse, but we believe it is important to aim for a society where all people, not just women, but everyone, regardless of gender, age, or nationality, understand and respect each other.
By utilizing femtech, we aim to create products that enable diverse people to build a better future.
philosophy HISTORY
Corporate
philosophy
Our SDGs
私たちの企業は、持続可能な未来を創造することを使命とし、社会においてフェムテックの必要性と、SDGs（持続可能な開発目標）の「目標3」「目標5」「目標9」を特に重視し、事業活動に取り組んでおります。
Health and Well-Being for All
We support women's health management through Femtech and provide products, information and services that suit each life stage.
Achieve gender equality
We want to raise awareness of social challenges and provide solutions.
Within the company, we strive to ensure that all employees, regardless of gender, can reach their full potential.
Build a foundation for industry and innovation
By providing products and services that improve health and well-being, we contribute to the development of sustainable industries.
Our vision is not to simply pursue profits, but to contribute to the happiness and growth of society as a whole.
With the SDGs as our guideline, we would like to build a better future together with all stakeholders through various initiatives, including Femtech.
Born from the idea of taking care of yourself
pia jour
OUR BRAND
Pia jour literally means "devout energy."
The real power spot is within yourself. Listen to your own voice and notice the signs of your body and mind.
We want you to focus on yourself, the unique individual you are, and love and cherish that irreplaceable self. This wish is embedded in the song.
This is a brand that proposes a new lifestyle that is strong, beautiful, and free-thinking, while considering how to care for the delicate areas that affect the entire body.
Greeting
Looking back, I realize that before I started this company, I was narrow-minded and plagued by prejudices and stereotypes about gender inequality.
By developing products related to femtech, I have been able to seriously address women's health and social issues, and I feel that this has expanded my options and allowed me to grow.
"Towards a society where each and every person is valued and respected"
We want TEAM to be a company that continues to evolve so that we can support everyone in living their own lives without sacrificing or giving up anything.
We will continue to do our utmost to meet your expectations.
We would appreciate your continued support and encouragement.
President and CEO Shohei Murakami